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ABOUT US

Our Story

‘Athkheli’ is a word that means being playful or enjoying oneself. The idea of Athkheli came from the desire to bring the exuberance and vibrancy of ethnic wear to the forefront through the lens of modern aesthetics and culture. To embody the spirit of Athkheli we bring you timeless ethnic wear from Jaipur inspired by the culture and sartorial traditions of Rajasthan. Creating comfortable, classic, and casual ethnic wear for modern women– Our brand represents the ideals of effortless grace and elegance.

We offer Kurtis, co-ord sets, loungewear, dresses, and outfits that take cues from our culture and stand out in the modern milieu.

Our Philosophy

We believe that clothing is a form of self-expression. What we wear represents who we are. To bring that touch of whimsy and personality to each design– we focus on touchpoints that are common to modern women. Be it a formal gathering, a casual outing, a work meeting, a weekend getaway, or a long vacation; we cater to the occasion and offer just enough versatility for you to customize and experiment.

Dressing up should be fun, a way of self-articulation a nd exploring different facets of ourselves. Athkheli in that sense is a way of being playful by curating styles that are true to you– the joy of creative expression.